Rakuten Ad & Marketing Day Spotlights AI and Data-powered Solutions
- April 23, 2025
- by RNN
Rakuten Group held the first-ever "Rakuten Ad & Marketing Day 2025", a B2B event focusing on advertising and marketing strategies leveraging AI and data. Among the highlights, Daimaru Matsuzakaya Department Store shared how advertisements utilizing Rakuten's AI and data led to a significant increase in store visits and purchases at their renovated store. AI products and strategies developed by the advertising business were also featured.
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